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050: Brand New Rebranding Episode for the Buy Black Podcast Brand

Buy Black Podcast brand - modified cover art for 16:9 frame

In this episode, I breakdown the importance of building a strong brand and the reasons behind and benefits of rebranding the show from “Buy Black: Build the New Black Wall Street” to “Buy Black Podcast | The Voice of Black Business”.

Subscribe to Buy Black Podcast | The Voice of Black Business

Apple | Google | Spotify | Stitcher | iHeart

3 Keys to Building the New Buy Black Podcast Brand:

  1. Rebranding made it easier for the show to get found by people searching the keywords “black business” and “black entrepreneur”
  2. Rebranding put Buy Black Podcast into a stronger, more authoritative position in the marketplace
  3. Rebuilding the website made it easier for the great, exclusive resources we’ve aggregated at https://buyblackpodcast.com to be found and used by the people who need them

Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

  • Today’s Voice of Black Business: Brand New Rebranding Episode for the Buy Black Podcast Brand
  • [00:03:10]Acknowledgements & Appreciation to Listener Bryonna, who pushed me to rebuild the Buy Black Podcast website
  • Why Rebrand the show?
    • [08:30:00] To Get Found
      • Nobody searches for “Black Wall Street”
      • Grayscale cover art didn’t stand out in the directory
      • People search the terms “Black Entrepreneur” and “Black Business” much more often
      • Changing the name had immediate effects
        • Apple Podcasts – Top 30 results
        • Spotify – Top 3 results
        • Stitcher – #1 result for “Black Business”!
    • [00:15:30] To take a Stronger Market Position – Convey Authority in the industry
      • The Voice of Black Business
        • Where Black Businesses come to have their voices heard
        • Where consumers come to hear Black Business Voices
        • Where media outlets come to get the Black Business perspective
      • More media options while representing one brand
        • Blog writers (written voice)
        • Videos (black product reviews)
        • Live Radio Programs (real-time connections)
    • [00:19:00] Freedom – To Be Myself Behind the Mic
      • “Buy Black: Build the New Black Wall Street is a very “woke” name
      • Felt like I had to take every subject seriously
      • Had to do every episode from a serious angle
      • I felt trapped in the “wokeness” of my own project
      • “If you find that you’ve built a prison for yourself, tear it down and build a vacation resort in its place.” -Gerald Jones
      • Being in business is fun, trying new things is fun
      • Recording a podcast should be fun
      • The Voice of Black Business can be serious or silly, insightful or insecure…as long as it’s genuine
  • What changed?
    • [00:26:30] The Podcast
      • Name
      • Artwork
      • Format (keep it tight)
    • [00:27:50] The Website
      • [00:30:20] Homepage
        • Quickly navigate to what you’re looking for
        • Navigation Box: “What Do You Want To Do?”
          • Listen to the Show – Embedded Smart Podcast Player
          • Be A Guest – Guest Information Form & Schedule Pre-Interview
          • Support Black Businesses – Black Business Directory..Directory
          • [00:38:15] Start A Business – Links to Register a New Business in Each State
          • Find & Share Resources – Over 200 Business Building Resources
            • Add new links to our list
            • Embed our list on your website
          • Learn More – Our Story (About Us Page)
            • Mission – Amplify the Voices of Black Business
            • Vision – Be ‘First In Mind’ for Building and Supporting Black Business
            • Core Values – “Community First. People Always.”
      • [00:43:40] Menu
        • About
          • Instagram Feed
          • Press Kit
          • Media Features
        • Podcast
          • Subscribe to the Show
          • Download the App
          • Sponsorship Packages
          • Make a Donation on Patreon
        • Resource Library
        • [00:52:00] Shop
      • Sidebar
        • Download & Subscribe Links
      • I will feature your reviews on the site
    • Episode Posts
      • Structured Show Notes
      • Clickable Time Stamps
      • Full Show Transcript
  • [01:00:20] Perks & Offers
    • For Guests
      • Featured Business Quick Links Page
      • Featured Guests Quick Links Page
      • Featured Business Directory Listing
    • Sponsors
      • On episode ad reads (up to 3 slots available each episode)
      • Premium Directory Listing
      • Social Media shout outs and “brought to you by” page recognition w/ links to your company’s website
    • Patrons
      • Shoutouts in NEW monthly Question & Answer episode
      • Access to exclusive original and behind the scenes content
      • Patrons only social media community??????
  • [01:05:25] Help Us Change the World
    • Become a Patron / Become a Sponsor / Subscribe in Apple Podcasts
    • Leave a review / Recruit new listeners
    • Follow us on social media (@buyblackpodcast everywhere)
    • SHARE OUR CONTENT & RESOURCES!
    • Buy and Wear our Merch
  • [01:09:45] New Opportunities
    • Monthly Question & Answer Show
      • Submit your questions to questions@buyblackpodcast.com
      • Artist Collaboration: Create Buy Black Podcast Merch, Receive royalties
      • Writers Collaboration: I need blog writers.  You need experience and exposure. Let’s talk!

Joylynn M. Ross: “Act Like an Author, Think Like a Business” Conference EXCLUSIVE OFFER

Exclusive Buy Black Podcast Promotional Offer

Buy Black Podcast Exclusive Black Business Resources!

  1. How to Register a New Business in Your State
  2. Black Business Directories…Directory!
  3. 200+ Business Building Resource Websites Link Library
  4. Entrepreneurs Toolkit

Join the Voices of Black Business Community

Subscribe to Buy Black Podcast | The Voice of Black Business

Apple | Google | Spotify | Stitcher | iHeart